“Safe Spaces”, Hestia’s UK SAYS NO MORE Campaign Animation
For 50 years, Hestia has provided support and hope every step of the way of recovery for abuse victims. Today, millions of people are experiencing domestic abuse, modern slavery and challenges with their mental health. Hestia believes no-one should suffer alone.
UK SAYS NO MORE is the UK’s national awareness and prevention campaign for domestic abuse and sexual violence. Launched in 2016, UK SAYS NO MORE unites and strengthens a diverse community of 350+ partners under one powerful symbol, providing open-source tools, information and resources for individuals and organisations wanting to get involved.
BCA was tasked with creating a two minute campaign animation which would incorporate the characters from Hestia’s Bright Sky mobile application. These characters were pivotal to driving home the clients Safe Spaces campaign message with unique calls to action to inform and engage with their audience to download the Bright Sky app and seek out the Safe Spaces allocated at pharmacies across the UK.